Liv Labs Inc.

We make solutions for incontinence.
We are developing a simple medical device to keep women dry at the gym and adaptive exercise software to restore natural continence.

We are partially funded by Small Business Innovation Research (SBIR) grants from the National Institutes of Health (NIH) and National Science Foundation (NSF) Digital Health program.

The Inventors

Carly Price

Carly founded Liv Labs by inventing a better continence pessary for women like her.

Read her story.

The Team

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Melody Roberts

Melody leads Liv  Labs, managing the strategic agenda and talented team.

She’s a hiker.

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Tim McKeown

Tim leads physical product concepts, quality system and development, 

He loves to golf.

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Denise Steiner

Denise leads user research for Liv Labs across clinical and non-clinical domains.

She plays ice hockey.

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Booker Washington

Booker leads the engineering of user interaction for new concepts. He enjoys a good hike.

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Abhinav Bhadauria

Abhinav leads innovative digital health product development.

Soccer is his go-to.


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Christina Lewicky-Gaupp, MD, FACOG

Urogynecologist, Surgeon

& Associate Professor

Northwestern University

Feinberg School of Medicine

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Sarah Haag,

Founder & Co-Owner

Entropy Physiotherapy

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Myra Fabro,

Managing Partner

Beacon Launch Partners

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Cindy Domecus,
R.A.C. (US & EU)


Domecus Consulting Services

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Tad Simons, PhD


Healthcare Innovation

Formerly IDEO and HP

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Holly Jimison, PhD, FACMI

Professor of Practice

Computer Science 

& Health Sciences

Northeastern University

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Jill Thompson, MD, FACOG

Obstetrician and Gynecologist & Clinical Instructor

UCSF Health

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Purva Indurkar-Sule

Senior Vice President

Digital Services

Northern Trust Bank