Liv Labs Fitness
solutions for continence
BIO
Jason Friedman, CMFC, FMS, CrossFit

Jason is the founder of Blues City Strength in the Hyde Park neighborhood of Chicago. Jason specializes in small group training. He enjoyed a professional career in baseball before becoming a personal trainer. Jason played Division 1 collegiate baseball, then went on to play and coach professionally in Germany and Spain. He competed in Spain's National League and for the European Cup.
The inspiration to become a fitness trainer came from his parents, when they first began exercising in their 50s. Jason would join them when he visited during college, and was motivated by their commitment to improving their longevity and quality of life. He began working as a trainer in Madison, WI in 2012. His passion for professional growth and development led him to CrossFit Farmland’s Elite School of Fitness, where he served as a full-time coach and Boot Camp Director before returning to his roots in the Hyde Park community and opening Blues City Strength. Over the years, Jason has studied and coached across the spectrum of ages and demographics, from youth athlete development to senior fitness, with certifications in Russian kettlebells, CrossFit Level II, Functional Range Conditioning, and Functional Movement Screen Level II.
Jason takes a holistic approach to training, infusing personalized cues, tips, and modifications for each person in small group settings. By working with long-term clients through lifespan changes, Jason realized that many were limited in exercises because of pelvic floor issues. Rather than shying away from what can be a taboo topic, he studied pelvic floor exercises and began incorporating pelvic floor training into his workouts, providing a way to overcome those limitations through the fitness regimens that his clients already loved and trusted.
Jason's training philosophy is to build exercise into a sustainable lifestyle - have patience for yourself, start small, and enjoy it!